Served as the cross-category project design lead, responsible for the visual proposal and visual asset design for NIO Life’s 2025 Dragon Boat Festival theme, as well as product design in the home goods category. Since ancient times, people have worn knotted cords during the Dragon Boat Festival to pray for blessings and good fortune. I translated the traditional knot into a flat, modern geometric pattern, creating a visual element that blends traditional Eastern culture with contemporary aesthetics.