Served as the cross-category project design lead, responsible for the visual proposal and visual asset design for the Power Journey 318 campaign, covering product design across multiple categories. To mark the full opening of NIO’s G318 Sichuan-Tibet battery swap route, a series of cultural and creative products were created for road trip enthusiasts to collect. Using the silhouette of an NIO vehicle as a window frame, the design captures the scenic views along Route 318 — from mountains to grasslands, from plains to plateaus — showcasing the magnificent landscapes of China.